People are complex.
That’s where we come in.
Founded in 2003, Hemispheres is a customer insights agency that believes every person carries a wide range of perceptions and motivations—some rational and some emotional. Helping brands understand their customers as well-rounded individuals… It’s an approach that we call Research for Humans.
To dig deeply into these human perceptions and behaviors, we pick the right mix of quantitative and qualitative research methods. Sharply focused on the business strategy of each client, we translate the results into meaningful insights and strategic recommendations. We do it all with a team that brings an uncommon amount of curiosity, bold thinking, and diverse experience to every project. Ultimately, we know what motivates people, what it means for your brand, and how you can apply it towards increased business success.