Lynn Reed

Partner

Expertise

Leading Hemispheres operations and motivating and mentoring the team through organization, education and inspiration. Creating actionable strategies for clients based on research insights and analyses including customer segmentation, choice modeling and other statistical methods. Expanding Hemispheres’ knowledge of research and technology innovations.

Experience

Joined Hemispheres as Partner in 2006; Senior VP, comScore; President, Q2 Brand Intelligence; Senior Consultant, ParaMarketing Group; Consultant, John Morton Company.

Education

M.A. (concentration in Marketing), The Anderson School of Management at UCLA; B.A., Mathematics, University of Chicago.

Extracurricular

Cooking, traveling the world, gnomes, puzzles.