Expertise - Hemispheres Insights

We put ideas to the test—and uncover new ones.

Our marketing expertise encompasses three broad areas:

Audience Understanding

Needs and motivations
Segmentation and persona development
Purchase decision processes

Brand Strategy & Measurement

Development and evolution
Awareness and usage
Perceptions and beliefs

Concept & Communications Development

Products and services optimization
Go-to-market strategy
Advertising, packaging, design and UX development and testing

Our Methodologies:

Quantitative — surveys (online, mobile, telephone), statistical analyses
Qualitative — focus groups and in-depth interviews (in-person, online), ethnographies, communities, journals
User Experience — UX research, usability research
Review Harvesting — social listening and analysis

We are set apart by our diverse experience, deep curiosity, and bold thinking.

Knowledge and Experience

We’re senior marketers who deeply understand research, how people think, and the specific business challenges our clients face.

Fresh Thinking

Having worked with and for a wide range of clients and agencies, our team brings diverse perspectives. With each of us, you get well-rounded expertise and a wealth of innovative ideas.

Deep Curiosity

We study human behavior. We travel. We read. We attend conferences and take classes. We scout trends in research, technology and marketing. We do it all because we’re genuinely curious about the world at large.

Authentic Partnership

Real collaboration begins with a comprehensive understanding of your day-to-day business realities. Serving as a true partner, we’re able to better uncover and share insights that can move your business forward.

Actionable Recommendations

Many of our clients have worked with us for years. Why? Because they know they’ll get clear, strategic insights that can be put to work for measurable results—and because they can rely on us to get the job done, worry-free.

Passionate dedication

Our team is eager to be a part of our clients’ knowledge and success. We bring energy and commitment to every assignment, and thrive on the compelling business situations and possibilities presented to us.