{"id":2291,"date":"2024-04-21T12:08:10","date_gmt":"2024-04-21T19:08:10","guid":{"rendered":"https:\/\/www.hemispheresinsights.com\/?post_type=team_post&#038;p=2291"},"modified":"2024-05-13T09:28:41","modified_gmt":"2024-05-13T16:28:41","slug":"paul-smith","status":"publish","type":"team_post","link":"https:\/\/www.hemispheresinsights.com\/about\/team\/paul-smith\/","title":{"rendered":"Paul Smith"},"content":{"rendered":"<h3>Expertise<\/h3>\n<p>Uncovering customer insights and unmet needs to drive new innovations, differentiating value propositions, and Go-To-Market strategies. Has launched over 50 global products and managed customer research in over 30 countries across Asia, Europe, North, and South America.<\/p>\n<h3>Experience<\/h3>\n<p>Joined Hemispheres in 2024; Product Marketing and Customer Insights Director at IDEXX, GE Healthcare and Philips. Senior Strategist at Q2 Brand Intelligence, ParaMarketing, and Facta Research.<\/p>\n<h3>Education<\/h3>\n<p>B.A., International Business, Western Washington University. Software Product Management Accreditation, University of Washington. Fluent in English, Spanish, and conversational Mandarin.<\/p>\n<h3>Extracurricular<\/h3>\n<p>Mentoring startups and innovators. Loves travelling, skiing, rugby, and hiking with his beagle Barney.<\/p>\n<a href=https:\/\/www.linkedin.com\/in\/pnortonsmith\/ class=\"social linkedin\" target=\"_blank\"><i class=\"fa fa-linkedin\" aria-hidden=\"true\"><\/i> | <span>Follow on LinkedIn<\/span>\n","protected":false},"excerpt":{"rendered":"<p>Expertise Uncovering customer insights and unmet needs to drive new innovations, differentiating value propositions, and Go-To-Market strategies. Has launched over 50 global products and managed customer research in over 30 countries across Asia, Europe, North, and South America. Experience Joined Hemispheres in 2024; Product Marketing and Customer Insights Director at IDEXX, GE Healthcare and Philips. &hellip; <a href=\"https:\/\/www.hemispheresinsights.com\/about\/team\/paul-smith\/\">Continued<\/a><\/p>\n","protected":false},"featured_media":2293,"template":"","better_featured_image":{"id":2293,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":1500,"height":1500,"file":"2024\/04\/Paul-Smith-IMG-4.22.24.jpg","sizes":{"medium":{"file":"Paul-Smith-IMG-4.22.24-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-300x300.jpg"},"large":{"file":"Paul-Smith-IMG-4.22.24-1024x1024.jpg","width":1024,"height":1024,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-1024x1024.jpg"},"thumbnail":{"file":"Paul-Smith-IMG-4.22.24-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-150x150.jpg"},"single-post-banner":{"file":"Paul-Smith-IMG-4.22.24-1308x702.jpg","width":1308,"height":702,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-1308x702.jpg"},"header-banner-home":{"file":"Paul-Smith-IMG-4.22.24-1500x799.jpg","width":1500,"height":799,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-1500x799.jpg"},"header-banner-mobile-home":{"file":"Paul-Smith-IMG-4.22.24-640x742.jpg","width":640,"height":742,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-640x742.jpg"},"featured-grid":{"file":"Paul-Smith-IMG-4.22.24-800x800.jpg","width":800,"height":800,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-800x800.jpg"},"quote-grid":{"file":"Paul-Smith-IMG-4.22.24-479x407.jpg","width":479,"height":407,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-479x407.jpg"},"grid-popup-lg":{"file":"Paul-Smith-IMG-4.22.24-1000x1000.jpg","width":1000,"height":1000,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-1000x1000.jpg"},"grid-popup-md":{"file":"Paul-Smith-IMG-4.22.24-650x650.jpg","width":650,"height":650,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-650x650.jpg"},"grid-popup-sm":{"file":"Paul-Smith-IMG-4.22.24-768x768.jpg","width":768,"height":768,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-768x768.jpg"},"grid-popup-xs":{"file":"Paul-Smith-IMG-4.22.24-400x400.jpg","width":400,"height":400,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24-400x400.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"1712588391","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":2291,"source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2024\/04\/Paul-Smith-IMG-4.22.24.jpg"},"acf":{"position":"Vice President","tile_name":"Paul"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paul Smith - Hemispheres Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hemispheresinsights.com\/about\/team\/paul-smith\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Smith - Hemispheres Insights\" \/>\n<meta property=\"og:description\" content=\"Expertise Uncovering customer insights and unmet needs to drive new innovations, differentiating value propositions, and Go-To-Market strategies. 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