{"id":1751,"date":"2017-03-07T13:24:43","date_gmt":"2017-03-07T21:24:43","guid":{"rendered":"http:\/\/www.hemispheresinsights.com\/?post_type=casestudy_post&p=1751"},"modified":"2017-03-07T13:24:43","modified_gmt":"2017-03-07T21:24:43","slug":"giving-teens-the-retail-environment-they-want","status":"publish","type":"casestudy_post","link":"https:\/\/www.hemispheresinsights.com\/case-studies\/study\/giving-teens-the-retail-environment-they-want\/","title":{"rendered":"Giving Teens the Retail Environment They Want"},"content":{"rendered":"

Situation<\/h3>\n

A global shoe and clothing company wanted to develop in-store and online experiences for teens that would meet their needs, and be age-appropriate and on-trend.<\/p>\n

Engagement<\/h3>\n

We conducted focus groups and brainstorming sessions in which teens and their parents spent time together in the same room as well as apart from each other. In each session, an artist translated their ideas into illustrations so that we could further explore future possibilities in real time.<\/p>\n

Results<\/h3>\n

Based on this work, the client developed experiences for teens that better served their shopping needs and closely reflected their attitudes about the category.<\/p>\n","protected":false},"excerpt":{"rendered":"

Situation A global shoe and clothing company wanted to develop in-store and online experiences for teens that would meet their needs, and be age-appropriate and on-trend. Engagement We conducted focus groups and brainstorming sessions in which teens and their parents spent time together in the same room as well as apart from each other. In … Continued<\/a><\/p>\n","protected":false},"featured_media":1782,"template":"","better_featured_image":{"id":1782,"alt_text":"","caption":"Three Beautiful teenage girls lying on the carpet and listening music from digital tablet","description":"","media_type":"image","media_details":{"width":484,"height":484,"file":"2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180.jpeg","sizes":{"thumbnail":{"file":"Leisure-time-511203298_2125x1414.2-e1488921869180-150x150.jpeg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180-150x150.jpeg"},"medium":{"file":"Leisure-time-511203298_2125x1414.2-e1488921869180-300x300.jpeg","width":300,"height":300,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180-300x300.jpeg"},"quote-grid":{"file":"Leisure-time-511203298_2125x1414.2-e1488921869180-479x407.jpeg","width":479,"height":407,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180-479x407.jpeg"},"grid-popup-xs":{"file":"Leisure-time-511203298_2125x1414.2-e1488921869180-400x400.jpeg","width":400,"height":400,"mime-type":"image\/jpeg","source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180-400x400.jpeg"}},"image_meta":{"aperture":"3.5","credit":"Getty Images","camera":"NIKON D700","caption":"Three Beautiful teenage girls lying on the carpet and listening music from digital tablet","created_timestamp":"1455973496","copyright":"vitranc","focal_length":"62","iso":"100","shutter_speed":"0.004","title":"Leisure time","orientation":"1","keywords":["Web Page","Wireless Technology","Adolescence","Teenagers Only","Digital Tablet","Leisure Activity","Touch Screen","Teenage Girls","Young Women","Women","Females","Three People","Small Group Of People","Touchpad","Chat Room","Home Shopping","E-commerce","E-Mail","Young Adult","Teenager","Smiling","Lying Down","Reading","Choosing","Looking","Touching","Fun","Caucasian Ethnicity","Sharing","Relaxation","Joy","Enjoyment","Happiness","Friendship","Technology","Indoors","Horizontal","Cheerful","Brown Hair","People","Living Room","Domestic Room","Home Interior","Internet","Carpet - Decor","Blog","Search Engine","Social Networking","Online Messaging"]}},"post":null,"source_url":"https:\/\/www.hemispheresinsights.com\/wp-content\/uploads\/2017\/03\/Leisure-time-511203298_2125x1414.2-e1488921869180.jpeg"},"acf":{"tile_name":"Giving Teens the Retail Environment They Want","focus_label":"","categories":""},"yoast_head":"\nGiving Teens the Retail Environment They Want - Hemispheres Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hemispheresinsights.com\/case-studies\/study\/giving-teens-the-retail-environment-they-want\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Giving Teens the Retail Environment They Want - Hemispheres Insights\" \/>\n<meta property=\"og:description\" content=\"Situation A global shoe and clothing company wanted to develop in-store and online experiences for teens that would meet their needs, and be age-appropriate and on-trend. 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