On April 25th Hemispheres will be a part of the Puget Sound American Marketing Association’s annual MarketMix conference. David Bauer and Lisa Horwich will lead a conversation with David Evans of Microsoft and Don Diforio of T-Mobile. Details on how to attend are on the MarketMix site.
Inform & Inspire: Planning for Meaningful Research in a Changing World
Staying relevant and competitive is becoming more difficult for marketers in our rapidly evolving world. In order to understand and take advantage of these changes, smart organizations utilize many techniques to learn what their customers want and how to best meet their needs.
In this panel conversation, research experts from Microsoft and T-Mobile will discuss how they work with leadership, marketing, product teams, and researchers to create programs that answer critical business questions and make a difference for their organizations. Audience members will learn how they can contribute to, learn from, and act on the powerful insights that are gained when research is done right.