Hemispheres Insights Hemispheres Insights
  • About
  • Approach
  • Expertise
  • Clients
  • Case Studies
  • Ideas
  • Careers

(206) 706-7618
hello@hemispheresinsights.com

Please try our: Word Cloud Generator

Close

Fine-Tuning a Medical Device for a Successful Launch

Situation

A startup company makes Internet-connected medical devices targeted to families with children. It sought to understand audience reactions so it could prioritize key feature development and establish core marketing messages prior to launch.

Engagement

We conducted focus groups in which we explored overall reactions to the concept as well as how this device would apply to participants’ health care needs. User experience research during the sessions looked at how parents and children would use the device individually and in tandem.

Results

Based on insights from this research, the client made substantial changes to the product design and refined its marketing communications. The product was named the “Best Connected Health Device” at CES 2017.

Interested in exploring Research for Humans?
Let’s talk.

(206) 706-7618
hello@hemispheresinsights.com

Please try our: Word Cloud Generator

  • About
  • Careers
  • Case Studies
  • Ideas
  • Privacy Policy
Hemispheres Insights
Address
4703 Ballard Ave NW,
Seattle, WA 98107
Copyright © 2016 Hemispheres | All rights reserved