Hemispheres Insights Hemispheres Insights
  • About
  • Approach
  • Expertise
  • Clients
  • Case Studies
  • Ideas
  • Careers

(206) 706-7618
hello@hemispheresinsights.com

Please try our: Word Cloud Generator

Close

Relating to a Specific Gaming Audience

 

Situation

A mobile gaming company wanted to better understand its target audiences in order to develop games and marketing strategies tailored to these groups.

Engagement

We first implemented a segmentation survey to explore and identify key audience group. We then conducted in-depth interviews and focus groups to better understand each segment’s lifestyles, motivations and experiences with the company’s games. Based on this information we developed a core persona for the gaming audience.

Results

The company presented our persona insights to its developers and other team members in creative and immersive ways, helping to educate them about the core audience. Using the persona as a roadmap, the client’s team was able to develop more relevant and successful games.

Interested in exploring Research for Humans?
Let’s talk.

(206) 706-7618
hello@hemispheresinsights.com

Please try our: Word Cloud Generator

  • About
  • Careers
  • Case Studies
  • Ideas
  • Privacy Policy
Hemispheres Insights
Address
4703 Ballard Ave NW,
Seattle, WA 98107
Copyright © 2016 Hemispheres | All rights reserved