Empowering Insurance Agents in Product Development

Situation

A national insurance firm was seeking to evaluate and optimize new product concepts for its network of independent agents.

Engagement

We discussed the concepts with agents via online video interviews, enabling the client teams to gain valuable insights by seeing and hearing the agents’ emotional reactions.

Results

This efficient, tech-enabled approach gave agents a voice in the product development process; as a result the client deepened its relationship with the agents and achieved buy-in from management.