Driving Vital Insights on Beauty Products

Situation

A beauty device brand was seeking key insights prior to launching its first product, and on an ongoing basis while developing new products and marketing strategies.

Engagement

We worked closely with the brand over the course of a decade – conducting surveys, audience segmentation, focus groups, depth interviews and ethnographic research.

Results

The company went from the prototype phase to selling millions of units in the U.S. and abroad. The business was sold to a global beauty company in 2012 and continues to thrive.