Creating a Go-To Resource for Arts and Crafts Enthusiasts

Situation

An online retailer was looking to establish itself as a leader in offering arts and crafts products and ideas.

Engagement

We interviewed arts and crafts enthusiasts to find out where they search for inspiration and to purchase products. These interviews were conducted by phone and online through webcams so we could view some of their favorite crafts, the sites they visit for inspiration, and how they shop for crafting supplies.

Results

Based on our insights, the client revamped its online experience to become a source of inspiration, ideas and products for arts and crafts enthusiasts.