Providing high-level strategic insights via a broad spectrum of qualitative methodologies. Translating business questions into customized project designs. Producing engaging discussion guides for respondents. Moderating in an empathetic manner, making respondents feel at ease. Translating insights and other results into concrete marketing and branding strategy for clients.
Joined Hemispheres in 2015; Independent Qualitative Researcher; Senior Qualitative Research Manager, Trendbox market research agency, Amsterdam; Assistant Floor Manager, The Bijenkorf luxury department store, Amsterdam.
M.A., Communication Science, University of Amsterdam
Passionate about traveling home to Europe and exploring other parts of the world, food (both cooking and eating), beach walks, photography, and chasing toddler daughter Skye.| Follow on LinkedIn