Bringing a global perspective to Hemispheres and its clients through work with multinational companies and multicultural consumers. Leading qualitative and quantitative projects and inspiring others to understand the perspectives of clients in large organizations and agencies. Well-versed in conducting immersive ethnographic, shopper, and online community research.
Joined Hemispheres in 2008; Senior Strategist, HoundDog (division of IdeaPlanet); Consumer Insights Associate, Miller Brewing Co.; Account Supervisor, DDB, Prague, Czech Republic; Pacific Northwest Qualitative Research Consultant Association (QRCA) Co-chair – 2015 to present.
MBA, Rochester Institute of Technology (Charles University in Prague campus); B.A., Sociology, University of Wisconsin-Madison.
Traveling for fun and adventure. Appreciating music, the arts and fine wines. Engaging in Qigong to clear her mind and feed her soul. Taking long walks on beaches and hillsides, and in parks.| Follow on LinkedIn